Here Are Some Ideas!
If you didn’t laugh when watching this commercial I think we need to talk. In about 20 seconds, American Standard makes a direct connection with their consumer.Through the use of humor, American Standard makes you want to do business with them. When I got done watching this commercial, my response was this, when I need a […]
Although partial to this specific video, it demonstrates the effectiveness of storytelling through media and its power. We spend billions watching movies each year. When done properly, we might even go see it again. Video works the same way in marketing and great companies know that. Are you using video to help tell your story?
Sounds weird, right? But before you discount empathy as being something not necessary you might want to read a little further… Truth is that empathy goes a long way. I know first hand what many organizations face both on the profit and non-profit side because I am personally involved on a high level in both. […]