If you didn’t laugh when watching this commercial I think we need to talk. In about 20 seconds, American Standard makes a direct connection with their consumer.Through the use of humor, American Standard makes you want to do business with them. When I got done watching this commercial, my response was this, when I need a […]
Although partial to this specific video, it demonstrates the effectiveness of storytelling through media and its power. We spend billions watching movies each year. When done properly, we might even go see it again. Video works the same way in marketing and great companies know that. Are you using video to help tell your story?
Sounds weird, right? But before you discount empathy as being something not necessary you might want to read a little further… Truth is that empathy goes a long way. I know first hand what many organizations face both on the profit and non-profit side because I am personally involved on a high level in both. […]
For the longest time I believed that more is better. In our ministry and business we believed that if we conveyed more information that it would lead to more people engaging with us. NOTHING COULD BE FURTHER FROM BEING TRUE! When it comes to websites everything boils down to messaging. This is why the power […]
3.8 million pounds is what this chest sold for. Truth is that most of you expected to see something completely different from that headline. It’s ok, go ahead and laugh a little. Let’s agree on one thing: POWERFUL HEADLINES GET YOU INVOLVED. That is just a true statement. Here is one thing that we know; […]
Free is always nice especially when it doesn’t come with a “free 14 day trial”. Oh the old bait and switch… Anyway, we found a few items that we believe beneficial to check out. Who knows, they might help you as well. 1. Canva– If you ever thought that you couldn’t do any graphic design […]
So here is how it begins… We know a bunch of stuff. We feel that others need to know this stuff. OBVIOUSLY everyone wants to know what I know… When someone asks you “what do you do” it is not permission to “throw up” on them. Have you ever had someone ask you that question? […]
Let’s cut to the chase! The brain is designed to do many things. However it prepared to do two things: Survive and Conserve. What does that mean? Great question… The next time you walk into a room, your brain automatically finds things like the escape route should the building start on fire. The brain is […]